Month: February 2025

Knowing why you want to grow your community is essential. It will help you determine who your unique audience is.

Since before you can reach and engage your future community, it’s important to identify who they are first.

Once you know who your audience is, then you can develop an action plan.

A clear direction (to your unique audience) means the path to your goals becomes more attainable, rather than a vague idea.

When you know who your audience is, your communication can also become specific and intentional.

Trying to appeal to everyone often leads you to no one, or at least no one in particular. And a generalist approach isn’t a great long-term strategy.

Instead, being able to picture the audience, or audiences you are aiming for, allows you to create nuanced conversations with your community.

And when you’re growing a vibrant community, it’s all about the details.

The care and attention you take in making your audience feel seen, heard, and genuinely cared for will have a lasting effect.

By curating your communication to your unique audience, you can develop more meaningful connections. In turn, these connections can lead to longer-term relationships and a more loyal, resilient community.

The more you understand who your audience is, the easier it will be to connect with them.

So, as you begin, identify why you want to grow a community. Then, let that lead you to who you are seeking to be in community with.

Like with any goal you want to accomplish, it’s important to first know your why that motivates you.

Why do you want to grow your community? What are the main reasons you want to reach and engage more people?

Understanding the need for a why and what yours is will help keep you on track and moving towards your goals.

When you know your why it can provide you with the encouragement you need to keep going, even in difficult times.

And there will be difficult times.

Growth is a process that doesn’t happen overnight.

Creating community requires testing something out. Then seeing how people respond, learning from the experience, adjusting, and trying something a bit different. Then repeating the whole process.

When things aren’t growing as quickly as you’d hoped for, that’s when you’ll most need to know your why and remind yourself of it.

From everything you try out, though, there is always something to be learned.

So be sure to reflect, seek feedback, always be open to new ideas, and remind yourself of the powerful why that got you started in the first place. Then try something a little different and keep going.

Building a community requires communication and conversation.

Whether in person or online – communication is all the ways you connect with your audience.

But communication isn’t a one-sided thing, it’s reciprocal.

For marketing, it’s the on-going interactions you have with your viewers or customers.

The first step to a quality conversation, is to let the other party know there is one! And that they are invited into it.

You can do this by letting your audience feel seen and heard.

For example, making social media posts more personal, and less formal, really helps. It’s not so much about what you share, but how you share it.

Social media can feel impersonal, like you’re addressing the ether, but you can avoid this by remembering there is someone else on the other end.

Make the experience more personal by imagining that you’re speaking directly to one individual. This helps to draw your audience into the conversation.

That person should be someone from your audience, and someone you’d like to get to know better. Once you can picture that person in your mind, imagine they are standing in front of you.

Then, the next time you go to post on social media, speak to them.

Try it out.

Share updates with your audience as if you’re carrying on a conversation with them. Let them know they are seen, cared for, and invited into conversation with you.

See how posting on social media with a familiar tone could work for you.

A relaxed approach can lead to a more engaged audience, which is always a good thing.

Growing a healthy online audience is all about quality connection. So, start that conversation!