Knowing why you want to grow your community is essential. It will help you determine who your unique audience is.
Since before you can reach and engage your future community, it’s important to identify who they are first.
Once you know who your audience is, then you can develop an action plan.
A clear direction (to your unique audience) means the path to your goals becomes more attainable, rather than a vague idea.
When you know who your audience is, your communication can also become specific and intentional.
Trying to appeal to everyone often leads you to no one, or at least no one in particular. And a generalist approach isn’t a great long-term strategy.
Instead, being able to picture the audience, or audiences you are aiming for, allows you to create nuanced conversations with your community.
And when you’re growing a vibrant community, it’s all about the details.
The care and attention you take in making your audience feel seen, heard, and genuinely cared for will have a lasting effect.
By curating your communication to your unique audience, you can develop more meaningful connections. In turn, these connections can lead to longer-term relationships and a more loyal, resilient community.
The more you understand who your audience is, the easier it will be to connect with them.
So, as you begin, identify why you want to grow a community. Then, let that lead you to who you are seeking to be in community with.