When your community is growing, it can be exciting. But there’s also a lot to do. A long way to go. To avoid being overwhelmed, all you can really do is focus on today.
Don’t worry about yesterday and what could have been done. And especially not about tomorrow and all there is yet to do.
You don’t want to be like a deer in the head lights when looking at your to-do list.
Where to start
Making sure you’re on the path to where you would like your organisation to go is the first step. Then don’t get too distracted worrying about how much you have to do to get there.
When you think of growth as a journey rather than about reaching a destination, you embrace the process.
Narrowing your focus can help you too. You can’t do everything, but you can focus on today.
Ideally your marketing strategy will help you determine what you need to prioritise each week and each day.
It’s that daily consistency that will lead you to your goals.
Trying to come up with exciting new ideas, projects, or events is great. But what you are doing each day is what will lead to growing your audience.
Communication is the foundation
When you keep people up to date on what you’re doing and where you’re going, you’re involving them. This kind of communication is as important within your community as it is with those not yet part of it.
Quality communication is the foundation of vibrant and resilient communities. And that’s something you can prioritise daily.
So spend time thinking about what you can do each day to reach out to a wider audience. Or how you can develop better connections with those who have already shown an interest in or are part of your community?
When you are on the path to where you want to go, then focus on what you can do daily that will lead your organisation forward and grow your community.
It’s the process that counts.
You need to be consistent, not perfect when working towards your goals. So, just focus on today, and embrace the process.