
Share with your audience what you value and what you’re working on. Show them what matters to you.
When people are curious about your organisation, they want to know what you stand for – and where you’re going.
So, the more you show your audience what you’re about, the more readily people can know if you’re for them.
You can engage your future audience by bringing them into what you’re focused on.
Invite people into the process as you work towards your goals. Those could be new projects, or the same quality services you’ve always offered that you want people to know about.
Saying what you care about is nice, but people want to know you really mean it. So, show them what you are interested in, what services you’re offering, and where you’re going.
To both your in-person and online audience, communicating what you’re doing is a way for them to get to know you.
It can be a way for them to realise that you value what they value. That you offer what they want, or what they want to be a part of. How and what you communicate can let others know that you’re moving in the same direction they are.
Some will want to join you in the process, and they’ll revel in the journey, in being able to be part of it. Others won’t.
Some people would rather you were going in a different direction, or they’d rather you weren’t interested in change. You won’t appeal to everyone.
As long as people know what you stand for, they will know if you’re for them.
But you don’t want to leave people to guess what your priorities are and what you’re committed to – so show them.
Then be consistent with it. Both your communication with them and your commitment to what you value.