If you would like to grow your community, you probably have a list of goals. Or you should have. Like any goal, achieving them is about consistency, not perfection.
Every interaction doesn’t need to be perfect.
To avoid falling into the myth of perfection, it’s okay to strive for good enough.
Creating the perfect advertisement, flawless website, or glamourous posts across all the social media platforms isn’t necessary.
Rather, what you do consistently each day and week, the details, are more likely to lead to growth.
When it comes to creating community or reaching new customers, it’s all about people.
So, how does your product or service help them? What can you do to let them know about it? And how are you building relationships with your potential audience?
You don’t need the perfect product. Nor do you need to have the perfect sale or advertisement.
The relationships you build with your customers and community each day, that’s where your greatest value is.
Consistency, Not Perfection
How you regularly interact with new and established community members, that’s where loyalty is created.
Do you respond to their requests or inquiries? Are you responding as quickly as you can? Do you ask them questions, seek their advice, listen to their responses, and act on what you’ve learned?
How are you finding out if they liked your new service and what their thoughts are? Do you make time to follow up and check in with them?
Every little act that shows you care counts. The more often those acts occur, the stronger your bond with your audience becomes.
It’s the little things – each and every day that you do.
Not the occasional big sale, event, or grand gesture.
Whether your goals are to grow your audience or strengthen your community, make it a daily thing. It’s about consistency, not perfection.