People like being a part of something. They like to be where things are happening, growing, and looking to the future. It’s about energy.
How quickly a community grows is about its energy. The momentum it has, the direction it’s heading in.
What is happening in your community? What’s changing? How are you looking to the future?
Knowing where the energy of your community is shows you what they’re interested in. It also shows you who your community is interested in connecting with. And who they’re looking to serve. It shows you who your target market. It also shows others outside the community where you’re going.
It’s about energy because what your community puts out into the universe determines who will be attracted to it. Who will be drawn in and interested in joining with you.
What’s your community’s energy?
If you would like to change who you appeal to, then you’ll have to change the energy within your community. You’ll need to change the things you focus on.
But one community can only do so much at one time. So, where is the energy in yours? What are their interests? And where do they enjoy spending their time?
When new people do start walking through the door, who do you have the capacity to serve, to support? For now, focus there. You can grow wider later.
For now, though, start small. Concentrate where you have the resources. Work on building resiliency and support systems for people already a part of your community. Then grow out from there.
Focus on today and make sure you’re moving in the direction your community is on board with. Then, take it one step at a time.
When growing your community, it’s about energy. So, let your community’s energy determine your direction. Let them fuel your momentum. Work with them. So much more is possible when a community is working together.