Building a community requires communication and conversation.
Whether in person or online – communication is all the ways you connect with your audience.
But communication isn’t a one-sided thing, it’s reciprocal.
For marketing, it’s the on-going interactions you have with your viewers or customers.
The first step to a quality conversation, is to let the other party know there is one! And that they are invited into it.
You can do this by letting your audience feel seen and heard.
For example, making social media posts more personal, and less formal, really helps. It’s not so much about what you share, but how you share it.
Social media can feel impersonal, like you’re addressing the ether, but you can avoid this by remembering there is someone else on the other end.
Make the experience more personal by imagining that you’re speaking directly to one individual. This helps to draw your audience into the conversation.
That person should be someone from your audience, and someone you’d like to get to know better. Once you can picture that person in your mind, imagine they are standing in front of you.
Then, the next time you go to post on social media, speak to them.
Try it out.
Share updates with your audience as if you’re carrying on a conversation with them. Let them know they are seen, cared for, and invited into conversation with you.
See how posting on social media with a familiar tone could work for you.
A relaxed approach can lead to a more engaged audience, which is always a good thing.
Growing a healthy online audience is all about quality connection. So, start that conversation!